The Fruit Juice Conundrum
Drinking orange juice is part of this complete breakfast. Fresh squeezed, 100% juice is compared to that reconstituted crap so it must be healthier. No artificial anything in this apple juice, only 100% fresh pressed apples. It’s so nice to see healthy coming to juice after decades of constituted cans sitting in the freezer. It’s a breath of fresh air to see our country finally getting the healthy juice they demand. But wait, it’s all still crap wrapped in a glittering bow of deception.
Juice is not good for you. The moment it is squeezed you leave behind the parts of the fruit that are in fact nutritious and you get flavored sugar water. In many fruits the fiber you find slows down the absorption of the sugars you find with it in the fruit. When you separate the two you get a sugared beverage little better than a soda. It may have small amounts of vitamins and minerals, but not enough to justify the amount of crap you’re pouring into your body.
Marketing at its finest
This is our problem: For decades the food industry has only found ways to make you think you’re getting the nutritious foods you demand, without actually spending more to get it.
This is their problem: That same industry has issues as well. We demand healthy foods but are unwilling to spend the money to get them, at least until the demand is in the majority.
Here’s the solution: Educate yourselves. Yes this is a daunting task, but not one you should disregard completely because of the severity of the learning curve. Small amounts of real education over time will not only help you, but those you shop for and shop with. It will rub off on friends at dinner out and dinner in. But be wary of the information you absorb, as this article is meant to convey, the marketing giants who serve the food industry only have the bottom line in mind with the overwhelming amount of advertising they produce. You must find alternate, educated, sources of information from which to glean your understanding.
As the food industry begins to wake up and the government and some private industry (like Disney) begin to see that the food industry’s past practices and the marketing strategies they follow are quite literally killing off their customer base they may change their tactics. While many companies will always be looking only at the next fiscal quarter earnings with little attention to long-term bottom line impacts, some will. Some will see that they only stand to lose if we gain – weight.
Many believe it will be grass-roots activism that gets us the food we want and the health we deserve, but in fact it will come from all angles with all motivations. The biggest thing we can do is educate ourselves and choose. Each time you place an order at a drive through you are voting. Each time a UPC slides across that laser reader at the checkout in the grocery store you are voting. Each time you tell the waiter what you want, you are voting. With each fork-full you vote.
So educate yourself, and keep voting.
- Value and Health: measured in dollars or quality of life (tipthecook.com)